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Alex Malouf

Corporate Communications - Indian Subcontinent, Middle East and Africa

Procter & Gamble

Topic: Bringing the outside in: how external communications can drive internal awareness


Former journalist Alex Malouf has carved out a niche as a lively voice in the Middle East’s burgeoning media scene, combining razor-sharp observations with a keen understanding of the forces that underpin the region’s digital transformation. Much of which, no doubt, is informed by Malouf’s day job at P&G, where he manages reputational affairs for the Middle East’s largest FMCG. Malouf’s experience and roots in the region are not the only things that set him apart — he is also a highly visible advocate for modern public relations, serving in senior roles on numerous industry organisations.

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Bringing the outside in: how external communications can drive internal awareness

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On the report

  • Destined to become the go-to place for many internal communicators looking for inspiration.

    Hamida Bhatia
    Digital Marketing & Communications Consultant, Google
  • Fantastic to see such a broad range of IC voices and opinions in this comprehensive reportabout leadership communications from H&H. A great read folks!

    Martin Flegg
    Internal Communications Manager, University of Bradford
  • Some invaluable insight from some incredible Comms people.

    Jo Bland
    Head of Internal Communications and Engagement, NHS Digital
  • Absolutely brilliant report, guys! Fascinating to hear so many different points of view - make it your weekend reading.

    The IC Space