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Rufus McNeil

Transformation and Change Management Leader

Smart Aardvark

Topic: Learning from the Military – leadership and communications as a core skill


Rufus McNeil is an experienced change leader, strategist and communicator who is currently working as an independent Transformation consultant. He recently oversaw DHL’s One Team transformation programme in the UK, and previously served as Transformation Director for their joint venture with Babcock. Rufus started his career in the Army, working his way up to the rank of Brigadier over 21 years of service – giving him a unique insight into what it really takes to be a successful leader during challenging and uncertain times. During this time, he was stationed in Iraq and Afghanistan, and also worked as an aid to the Defence Secretary of Whitehall.

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Learning from the Military – leadership and communications as a core skill

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On the report

  • Destined to become the go-to place for many internal communicators looking for inspiration.

    Hamida Bhatia
    Digital Marketing & Communications Consultant, Google
  • Fantastic to see such a broad range of IC voices and opinions in this comprehensive reportabout leadership communications from H&H. A great read folks!

    Martin Flegg
    Internal Communications Manager, University of Bradford
  • Some invaluable insight from some incredible Comms people.

    Jo Bland
    Head of Internal Communications and Engagement, NHS Digital
  • Absolutely brilliant report, guys! Fascinating to hear so many different points of view - make it your weekend reading.

    The IC Space